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In this episode, Michael Doherty emphasizes the importance of client-guided sales in the automotive repair industry. Michael discusses the significance of providing tr...

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Getting Uncomfortable is the ONLY Way to Grow as a Service Advisor
In this episode, Michael Doherty dives into the challenges service advisors face when it comes to avoiding uncomfortable tasks. Michael emphasizes that true growth hap...

How to Win at The Front Counter for Service Advisors
In this episode, Michael Doherty dives into the mindset shift required for service advisors to truly make a difference beyond just processing repair orders. Michael em...

Service Advisors - Act Like You Already Do Business Together with New Customers!
In this episode, Michael Doherty shares practical advice for service advisors on how to approach new customer calls as if they’re already doing business together. Mich...

The Five Performance Levels for Service Advisors | Level Up Today!
In this episode, Michael Doherty challenges Service Advisors to make a pivotal choice: remain average or strive for elite status in their careers. He breaks down the f...

Service Advisors NEED to Use "The Honest Agreement"!
In this episode, Michael Doherty dives into the concept of the "Honest Agreement," inspired by Marcus Sheridan’s energetic approach to building trust with customers. M...
