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Step-by-Step Guide to Effective Client-Guided Sales for Service Advisors
In this episode, Michael Doherty emphasizes the importance of client-guided sales in the automotive repair industry. Michael discusses the significance of providing tr...
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Why "Waiters" At Your Repair Shop Are KILLING You!
In this episode, Michael Doherty addresses the challenges related to "waiter" vehicles at repair shops. Michael provides honest insights from recent discussions with s...
Use The Traffic Light Method to Retain More Clients!
In this episode, Michael Doherty dives into the challenges service advisors face when communicating repairs to clients. Michael emphasizes that the advisor’s role is n...
Why Discounting Fails and Adding Value Wins Loyal Clients
In this episode, Michael Doherty tackles the hot topic of shop discounting, sharing why he believes it’s not a sustainable strategy for service advisors. He explains h...
Service Advisor Secrets to Better Customer Retention
In this episode, Michael Doherty talks through strategies for turning first-time customers into loyal, returning clients. He says you MUST create a memorable and perso...
Service Advisors - Do You Smile Through The Phone?
In this episode, Michael Doherty tackles a recurring topic among auto shops: the importance of phone skills for service advisors. Michael emphasizes how creating a pos...